Capstone Presentations
ANTHONY MARTINEZ did a very thorough branding a ficticious product called the AddidasNXT smart-chip shoe line. The PDF linked here is exported from his Keynote presentation and will required you to press the forward arrows on your computer and then pause for the animation to happen as you cycle through the many slides, artwork and embedded video.
ANTONIA COOKE really embraced the iterative process of design for her Capstone project. Her concept was to create collateral marketing material for a vegan restaurant named Vegisaurus. Everything in the project, from the clever logo, menus, packaging, outdoor billboards, social media and even store signage was thoughtful, appropriate and resolved.
Information about the Capstone Class
Students in this course present a comprehensive understanding of their academic experience. Proficiency of their craft is demonstrated in both studio and general education courses through a written, oral, and visual presentation. Students are expected to really “drill down” the essence of their project concept and present a very focused multi-faceted complete schema that is not only aesthetically pleasing, conceptually inspired, and technically accurate but also a compelling solution to a design problem aligned to professional standards.
- Capstone Project Brief + Rubric
- Type Booklet Project Brief + Rubric
- Motion Graphics Project Brief + Rubric
- Logo Redesign Project Brief + Rubric